Diploma in Media Practices Specialising in Digital Marketing

Digital Marketing is a broad term encompassing various online strategies and channels aimed at promoting products, services, or brands to a target audience. Marketers spend billions attempting to influence what, when, and how people consume. The goal is to create a strong online presence, engage with the target audience, and ultimately convert leads into customers, all while measuring and analaysing campaign performance for continuous improvement.

The Digital Marketing major offers full coverage of the marketing mix; tools that work together to satisfy customer needs and build relationships. You will gain knowledge associated with professional marketing practice and adapt as a global business player. You will become fluent in service, marketing, product marketing and strategies for success in the ever-changing business environment.

This diploma is offered at Boston Media House Pretoria and Sandton.

Career opportunities include, but are not limited to:

  • Marketing Intelligence Consultant
  • Research and Planning Consultant
  • Junior Assistant Marketing Manager
  • Junior Assistant Marketing Research Manager
  • Junior Marketing Manager: E-Commerce
  • Digital Marketer
  • Junior Trade Marketing Specialist
  • Sales Representative
  • Internal Sales Consultant
  • Junior Sales/Branch Consultant
  • Junior Brand Ambassador

Entry Requirements

A minimum requirement for admission in to the diploma is a:

  • National Senior Certificate (NSC), with English as one of the subjects passed and an endorsement for admission to Diploma study; or
  • National Certificate (Vocational) (NC(V)), with English as one of the subjects passed and an endorsement for admission to Diploma study; or
  • Prior to 2009, Senior Certificate with English as one of the subjects passed.

Alternative Entry Requirements

A number of higher education qualifications may meet the requirements for admission into the diploma:

  • Certificate programme, NQF Level 5 (OQSF/HEQSF), minimum Credits 12; or
  • Diploma programme, NQF Level 5 (OQSF), minimum credits 240; or
  • Higher Certificate, NQF (HEQSF) Level 5, minimum credits 120; or
  • Advanced Certificate, NQF (HEQSF) Level 6, minimum credits 120; or
  • Diploma. NQF (HEQSF) Level 6, minimum credits 240 or 360; or
  • An equivalent qualification from an international higher education institution, see the section on International Applicants

Personality Profile

  • Creative
  • Analytical
  • Adaptable
  • Strategic thinker
  • Detail oriented
  • Results driven
  • Curious
  • Team player
  • Academic Literacy

  • Advertising 1

  • Creativity

  • Digital Marketing

  • Journalism 1

  • Photography

  • Public Relations 1

  • Radio 1

  • Television 1

  • Computer Skills

Gain a comprehensive understanding of digital marketing by exploring its historical development and its impact on the traditional marketing environment. Contextualise marketing concepts, research target markets, and analyse consumer behaviours. The course emphasises the interconnectedness of marketing elements and delves into the steps of developing a digital marketing strategy, including research in consumer and product contexts, segmentation, and aligning objectives.

  • Digital Marketing 2
  • Academic Literacy 2
  • Design Thinking
  • Media in a Digital Age

Choose one elective from the following:

  • Advertising 2
  • Journalism 2
  • Public Relations 2
  • Radio 2 and Sound Engineering
  • Television 2 and Sound Engineering

Focusing on marketing consumer products and approaches digital marketing from a management perspective, emphasising the skills needed to become junior digital marketing managers. The course explores how firms achieve objectives through effective management, covering tasks, decision-making, and instruments like promotion, pricing, product decisions, and distribution. Real-world examples and case studies are used to illustrate practical implementation of fundamental digital marketing concepts.

  • Digital Marketing 3
  • Entrepreneurship
  • Experiential Learning
  • Media Law

Deep dive into Marketing Communications, exploring tools like internet marketing, advertising, sales promotion, and more. Understand each tool’s purpose, advantages, and drawback, as well as how they synergize with other marketing elements. The course also covers Digital Marketing & Campaign Planning, emphasizing skills for the dynamic digital landscape, ethical considerations, and effective monitoring.

Other topics include Organisation & Management, Understanding Consumers, Data Analytics, B2B Marketing, Content Development, Campaign Showcase, and Retail Marketing.